Fundraising without Leaving Values Behind

Values play a significant role in fundraising for most nonprofit organizations. Fundraising or more appropriately, development, is not just about raising money; it's also about aligning the organization's mission, principles, and values with the values and priorities of donors and supporters. For example, donors are more likely to support causes that resonate with their own values and beliefs. This is one of the many reasons why nonprofits should spend the time to identify, define, and promote their organization’s core values! 

We have a great template for this - check it out HERE.

And don’t just take my word for it. According to a 2021 Bank of America survey of 1,600+ high net worth individuals monetarily, the greatest criteria determining these individuals’ selection of organizations for investment was - you guessed it! - values. I guess this begs the question, how can donors find out what your values are? Are they on your website? Are they printed in materials? Are they incorporated into your annual reports? Just some food for thought. 

Additionally, more and more donors want to be involved beyond financial contributions to nonprofit organizations; they want to feel like they are part of a movement or cause. Engaging donors in the mission, such as involving them in volunteer activities or advocacy efforts, can deepen their connection to the organization's values.

Lastly, showing appreciation for donors is not just a transactional activity but another opportunity to reinforce shared values. Expressing gratitude and recognizing donors for their support reinforces the idea that they are partners in advancing a common mission. It also demonstrates integrity and follow-through signaling the organization is responsive and professional. 

How effective are you at integrating your values into your fundraising strategy? This is a great question to ask your team (or yourself - if you are a team of one) as we head into the final quarter of the calendar year.